Sophisticated and insightful stories

Bahati helped a leading trade publication owned by a major global media company expand its Asian and Latin American coverage without significantly expanding its budget or opening bureaus abroad. The magazine publishes daily and focuses on a specific sector of the healthcare space. Their goal was to provide its readers with a stream of interesting and topical content first from Asia and later from Latin America without the hassles of setting up offices, moving people overseas, or hiring staff in hard-to-navigate and distant countries with complex regulations.

Bahati continues to act as something of a foreign bureau for the magazine, the global leader in its specific space. Bahati writers and editors generate content on a daily basis. Over time, Bahati’s writers have become an integral part of the magazine’s workflow. By being on the ground and dedicated to providing regular content, Bahati’s writers have built relationships with both the editors and the industry, facilitating the provision of more in-depth, topical and timely content that helps the magazine extend its scope, appeal to a wider audience and attract more subscribers.